Marketing Management (M240)

Graduate School of Business, Stanford University



Examples of Marketing on the Web




http://www.hot.presence.com/

Like hot sauce? Here's the place to find it (including such blazingly hot entries as "Dave's Insanity Sauce"). This cyber-catalog can be searched by ingredient or heat-level, and keeps a running tally of your order. They also offer a frequent buyer program.


Submitted by Jim Lattin



http://www.zima.com/

No, I don't know anyone who actually drinks Zima. But at this site they do give you the opportunity to join "Tribe Z." In exchange for a little demographic information, you can get posters, prizes, and access to exclusive parts of their web site. The market research they collect here is probably not worth much; tracking registered users (subsequent visits to the site) might be interesting.


Submitted by Jim Lattin



http://www.sgi.com/

Interesting graphics, good examples of how customers are using SGI products, and ability to get contact with SGI sales for product purchase information.


Submitted by Jim Lattin



http://www.mathsoft.com/

MathSoft has a website where you can find out about the latest release of Mathcad. In addition to a description of product features, you can also download a working model of Mathcad and examine its functionality for yourself. There is also an on-line library of Mathcad application files for Mathcad users to share.


Submitted by Jim Lattin



http://www.c-cube.com/

Many co.s are using the web to market not only their products but their fin- ancials as well. C-Cube's page is a good example of attempting to explain a rather complicated product line as well as tout the company's prospects.


Submitted by Jeff Macke



http://www.homedepot.com/

Another example of a company selling itself and its stock.


Submitted by Jeff Macke



http://www.cks.com/

For those of you interested in marketing communication, check out the home page of CKS|Group. CKS offers integrated marketing communications, as well as the services of CKS|Interactive, focused on developing high tech and Internet communications.


Submitted by Jim Lattin



http://www.mathworks.com/

Interesting examples of how product users can contribute their own programs and make them available to other users.


Submitted by Jim Lattin



http://www.infoseek.com/

Infoseek is one of the most widely used search engines on the Internet. Infoseek enables clients to post targeted advertising messages by selling the keywords that are frequently searched by users. For example, General Motors might purchase the word "car" and any visitor to the site searching on a combination containing the word "car" would see a banner advertisement for GM.


Submitted by Jim Lattin



http://www.bigbook.com/

Like the Yellow Pages, except here you can get a map to the exact destination you are looking for!


Submitted by Joe Student