Site Meter Clifford Nass
cliff nass

Clifford I. Nass

Thomas M. Storke Professor at Stanford University

Ph.D., Sociology, Princeton University

M.A., Sociology, Princeton University

B.A., Mathematics cum laude, Princeton University

Clifford Nass is the Thomas M. Storke Professor at Stanford University; he has been a professor at Stanford since 1986. His primary appointment is in Communication, but he also has appointments by courtesy in Computer Science, Education, Law, and Sociology, and is affiliated with the programs in Science, Technology, and Society and Symbolic Systems (cognitive science).

Nass's new book, The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships, is now available for purchase. For more information about the book, please see its website.

Nass has two primary areas of research.

Nass founded and directs the Communication between Humans and Interactive Media (CHIMe) Lab. The specific domains CHIMe focuses on are:

Nass is also co-director of the Kozmetsky Global Collaboratory and the Center for Automotive Research at Stanford University (CARS).

Nass is the author of three books:

He is also the author of over 125 papers on the psychology of technology and statistical methodology.

As a consultant, Nass has applied his research to over 250 media products and services for companies including Microsoft, Toyota, Nissan, BMW, Philips, Sony, Time-Warner, Dell, Hewlett-Packard, Charles Schwab, and Fidelity.