Marketing Management (M240)

Graduate School of Business, Stanford University

Welcome to the Marketing Management (M240) home page. This page will serve as the "electronic meeting place" for all six sections of the required first-year marketing course. Here you will find information on course materials, assignments, and links to other marketing resources and interesting marketing sites throughout the Web.

• Information

  • Here you will find information on the instructors (office locations, phone numbers, faculty assistants) and how to contact them by e-mail.
    
    

• Course Schedule

  • Course description, short outline, detailed outline of assignments, etc.
    
    

• Exercises

  • We will use a number of on-line exercises (most currently under development) during the course of M240.
    
    

• Glossary

  • We are also developing an on-line glossary of marketing terms to supplement the assigned readings.
    
    

• Newsgroup

  • We have a newsgroup for M240. Via the newsgroup, students in any section of M240 can post a question or an opinion about some aspect of the course. For example, someone who didn't get a chance to make a comment during a case discussion in class could post it on the newsgroup. Students and instructors can then read the comment and post their own responses. In this way, it should be possible to share information and opinions across sections and continue discussions outside of the classroom.
    
    

• Other Sites

  • Here you will find a list of sites that are interesting examples of marketing on the Web. You can also fill out a form and contribute your own sites!