Marketing Management (M240)
Graduate School of Business, Stanford University
Glossary
The M240 Glossary is an ongoing project (one that will probably never be finished). The goal is to make available a set of notes, definitions, and simple exercises on-line that can be used to supplement the syllabus and lecture material from the class. Initially, this on-line material will be rather sparse, but we hope to continue adding to it each year.
There are two ways to use the glossary. You may search the glossary by filling out the form below, or you may enter through one of the gateways listed on the page below.
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